Online dating market share 2012 calendar

13-Feb-2016 09:14 by 4 Comments

Online dating market share 2012 calendar

And sugar daddies or sugar babies tend to be in the dating pool for long periods of time,” he added.

The older dater market has attracted a lot of new entrants, including Cupid, which offers traditional dating sites such as and, as well as what they call “casual” sites – such as, and “Although we are seeing a proliferation of small niche sites powered by white label providers, generally these sites cannot deliver the same breadth and quality of experience for members,” said’s Gregory.“Every few months a new online dating start-up pops up and advertises aggressively, but many just come and go.We’ve been around for more than 10 years in the UK, and we’re confident we’ll still be leading the way in another 10.”Seeking Arrangement’s Wade neatly summarises the key issues affecting the dating industry: “Over the next 12 months, I see two issues becoming increasingly important; mobile applications to make dating websites more accessible and background checks to make online dating safer.”“App development is always an option, but it isn't always cost effective due to the 30% commission requested by providers.Native web apps are actually more economical to run and revenues are far higher,” he added.EHarmony’s country manager Bryn Snelson said it had recently launched the Bad Date Rescue app, which allows users to activate a call to rescue them from a bad date.Fun it maybe, but mobile apps are serious business for e Harmony.

There aren’t many areas where dating websites would welcome government intervention (in fact Seeking’s Wade specifically told us that the government should “stay out of people’s bedrooms”), but monitoring safety levels was an area most wanted help with.“The government will need to work alongside dating websites to ensure certain standards are adhered to.Safety has become a big issue in recent times – new regulation by the government will ensure companies will have to invest in safety measure such as ID checks,” said Asiand8’s spokesman.There’s a crossover between safety and mobile here too; some apps allow you to see how close potential dates are to you – Grindr, the app used by the gay community is probably the best known – but research suggests women in particular feel uncomfortable about broadcasting their location.Online dating has exploded in popularity over the past 10 years.Once seen as a rather nerdy, even desperate way to meet a potential partner (or, let’s face it, a less than wholesome means of finding a sexual encounter) – the industry has now become a much more acceptable way of finding love.For this feature, we interviewed more than a dozen dating websites, representing more than five million members (although it should be noted that most people using a dating website will set up a profile with more than one company).

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